{"id":185,"date":"2015-07-25T12:08:19","date_gmt":"2015-07-25T09:08:19","guid":{"rendered":"http:\/\/chatra.io\/blog\/?p=185"},"modified":"2015-09-17T13:48:45","modified_gmt":"2015-09-17T10:48:45","slug":"introduction","status":"publish","type":"post","link":"https:\/\/chatra.com\/blog\/introduction\/","title":{"rendered":"Intro"},"content":{"rendered":"<p>Hello, friends and welcome to the Chatra blog!<\/p>\n<p>Chatra is piece of modern live chat software for websites. It was started by the Getwear team. If you haven\u2019t heard of us, &#8220;Getwear&#8221; used to manufacture custom jeans. Although the company failed, our biggest point of pride is that our support team made thousands of customers happy.<\/p>\n<p>Somewhere on the journey we realized that making people happy was something that a) we were really good at and b) we wanted to help other people do. We thought about setting up a hugs and cute kittens factory, but ultimately decided that creating Chatra might be a more viable business idea.<\/p>\n<p><strong>What we\u2019ll write about<\/strong><\/p>\n<p>Chatra was born out of our huge experience in customer care. We created an online customer support tool with a human face and want to share our knowledge and experience with you in this blog.<\/p>\n<p>We will write about all things e-commerce, online marketing, sales psychology, and different aspects of customer care. In short, we&#8217;ll write about everything that increases revenue, improves retention and makes you a better company in the eyes of your customers.<\/p>\n<p><strong>What You\u2019ll Learn<\/strong><\/p>\n<p>As a customer-centric company, we are extremely transparent. As well as writing about some of our ups, we will inevitably be writing about our downs (and what we\u2019ve learned from them). This is not just another congratulatory, self-focused marketing blog \u2013 you\u2019ll walk away from every post with a lesson or technique that you can try for yourself. We promise.<br \/>\nWe are going to publish new posts weekly, on Tuesdays. To get it delivered straight to your inbox \u2013 along with other useful articles, links and news \u2013 just subscribe below. We\u2019d love to have you aboard.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Yakov Karda<\/em><br \/>\n<em>(and Chatra team)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, friends and welcome to the Chatra blog! Chatra is piece of modern live chat software for websites. It was started by the Getwear team. If you haven\u2019t heard of us, &#8220;Getwear&#8221; used to manufacture custom jeans. Although the company failed, our biggest point of pride is that our support team made thousands of customers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/posts\/185"}],"collection":[{"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":3,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/posts\/185\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/posts\/185\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/categories?post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chatra.com\/blog\/wp-json\/wp\/v2\/tags?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}