{"id":618,"date":"2019-12-18T20:06:57","date_gmt":"2019-12-18T17:06:57","guid":{"rendered":"https:\/\/chatra.io\/blog\/?p=618"},"modified":"2019-12-18T20:07:16","modified_gmt":"2019-12-18T17:07:16","slug":"marketing-terms-you-need-to-know","status":"publish","type":"post","link":"https:\/\/chatra.com\/blog\/marketing-terms-you-need-to-know\/","title":{"rendered":"SaaS Owners: Here are 15 Marketing Terms You Need to Know"},"content":{"rendered":"

While reading a super fantastic guide of your favorite digital marketing expert, have you ever struggled to understand the complex terminology they use?<\/span><\/p>\n

Well, I sure have.<\/span><\/p>\n

There is no shame in admitting that you aren\u2019t aware of every popular marketing term digital geeks are using today. Of course, with constantly improving and fast-moving technology, one can never know it all!<\/span><\/p>\n

Are you wondering if these digital marketing terms are important to SaaS owners at all?<\/span><\/p>\n

One way or another, you will come across situations where you might need to understand the context and meaning of these fancy-schmancy marketing terms, in order to keep up with the rest of the industry.\u00a0<\/span><\/p>\n

So without any further ado, let\u2019s get you right to some of the many popular marketing terminologies that might help you understand the digital marketing spectrum better.<\/span><\/p>\n

Business Blogging<\/span><\/h1>\n

This type of blogging has all properties of standard blogging, but with a twist. Business blogging is marketing centric – meaning that the content within this type of blog is created to execute on a full-fledged strategy.<\/span><\/p>\n

A business blog is aimed at driving traffic to the website, and then converting this traffic into leads. Great business blogs will find their place on top ranking pages on certain search terms or keywords on Google.\u00a0<\/span><\/p>\n

Basically, these types of blogs are result-driven, and are beneficial in two ways:<\/span><\/p>\n