This is a guest post from Adriana Veasey.

Email marketing has long been known as one on the most cost-efficient and effective marketing methods out there. Furthermore, all the advances in the field aren’t essential to a strong email marketing campaign. A well-penned plain text copy can often be much more efficient than some of the campaigns enhanced by high-tech functionalities.

This is not to say that it’s unreasonable to make your emails visually appealing, but it’s safe to assume that a strong copy is the primary driver of a campaign. Don’t forget to clean your mailing list with email checker tools, as it helps you remove invalid emails from the list for better deliverability and help your campaign be more successful.

So, how does one improve their email marketing efforts by writing better? There are a few age-old tricks that writers have been using to captivate their readers and build strong relationships with their customers. Let’s take a look, shall we?

This is a guest post from Scott Miraglia.

Projects are an important part of every industry, from the technology sector right through to the construction industry.

But there are so many moving parts to a project, from the initial ideas stage right through to the final sign-off and completion.

In between, you need to manage communication, feedback, goals, and reports – it’s not as easy as it sounds, right? In fact, it can seem pretty overwhelming if you think about it.

There were no updates for quite a while — all because we are working on a big release that will allow you to bring all your customer communication in Chatra — no matter if they contacted you via chat or email! It’s not ready yet, but today we’re releasing a feature that brings us closer to this goal:

This is a guest post from Marie Fincher.

Customers want their questions answered. Now.

They want businesses to provide easy and quick contact options so they could resolve the issues they encounter with using products or services or ask questions about them. A failure to meet this requirement typically leads to loss of interest in the business, because, well, there are thousands of other companies with impressive service efficiency.

In fact, there’s evidence that 44 percent of customers in the United States stopped doing business with a company because of the poor customer service quality in 2018. Yes, customer service can make or break a business, so disregarding its role for improving the quality of support for customers is a very bad idea.

It’s been a while since our last update, and we’re here to make up for it!

Note from Yakov: This is a guest post from James Daily.

Customer complaints are a big issue in this digital age. When a customer is unhappy with you for any reason, they can spread the word all over the Internet and do significant damage to your reputation. For this reason, customer relationships have become a prime concern for companies that want to avoid “bad press” and preserve their reputations.

There are a number of things that businesses can do to monitor when their names are mentioned anywhere online. These monitoring tools are important, for you will be able to check on what is being said and respond quickly. This way, nothing negative sits “out there” without your chance to resolve any issues.

But often, customers will contact you directly when they have a complaint. And one principal method of doing this is through a live chat feature on our website. If you do not have such a feature, get one. This is a great way to keep complaints private and to resolve them to your customer’s satisfaction before they reach the “public” arena.

We want to share a quick Chatra update.

Live chat is more than just a gimmick that allows you to offer your customers something they can’t get anywhere else. It’s actually the future of frontline customer service, and something that you can’t afford to miss out on. Let’s take a look at how it’s already transforming the customer service landscape so that you can see why you need to get onboard ASAP.  

Our team is here today with some exciting news 🎉

We’re rolling out a very important update today: Chatra is now officially integrated with the Facebook Messenger!

You can now reply to messages sent to your Facebook page via Chatra.