Beyond sales and customer service, live chat is a great tool for onboarding, soliciting product feedback, increasing customer engagement, and getting to know your customers better overall. Let’s take a closer look at how you can make each of those happen.
In addition to providing standard customer service or identifying sales leads, consider utilizing a chat tool for the following reasons too:
From sales to customer service, marketing, and beyond, your business is full of teams that can find benefits in using live chat. Keep reading for which ones and how.
Whether your sales team is focused on enterprise-level sales, upselling travel packages or running your eCommerce setup, live chat can help. With Chatra, you can invite potential customers or browsing shoppers to open a chat anytime, or reach out to them directly yourself. The ability to directly interact with a customer will help prevent losing them to confusion or frustration and get them over the first hurdles to deciding to spend their money with your business. Think of this as your chance for your in-store sales clerk to approach a customer and offer help. The key is to be there when they need you, but not bug them so much they want to leave. The effort is worth it and the results are clear: 79% of businesses say offering chat positively impacted their sales, revenue, and customer loyalty. Plus, over a third of customers are more likely to spend money on a website if it has live chat support.
Chances are, you’re selling something and you need people to buy it. Customer service over live chat is essential. According to Forrester, 83% of online shoppers report needing help at some point during the purchase process and over half of them will abandon their cart if they can’t find an answer to their question quickly. Whether it’s a new customer looking to make a purchase or an existing user who needs some help, providing customer service over live chat is a fantastic way to make more sales and improve customer happiness.
Is your product team in need of ways to get feedback directly from customers or ask them questions to achieve a better understanding of how people use your tools? Anyone who’s supported software or an online service knows customers are full of feedback they want to share and chat is the answer for your product team to receive it. Identify users — whether new or experienced — who may have insights the team could use and reach out to them for a chat. While not every request or complaint will result in a change for your product or service, compiling data from customers can be very beneficial as your product team addresses existing issues and maps out their plans for the future.
Wondering how customers or potential customers feel about your marketing efforts? Ask them. Live chat is a great spot to conduct user interviews or ask for feedback on marketing. For example, put a chat box on your pricing page to understand whether your value proposition is convincing prospects or falling flat. You may also want to use it to simply get to know your customers better too. The more you understand who they are, the better you’ll be able to target them with your marketing and serve them with your products in general.