Imagine walking into a store and seeing zero employees. As you wander the aisles, still no one is in sight. When you have a question about a product you’re interested in, you can’t find anyone to help. A website without a quick and clear way to reach a person is a lot like that. And that’s why live chat is an essential part of providing the kind of customer service necessary for success today.
To modern consumers, offering live chat is a signal that a business wants to connect, is open to feedback, and is focused on customer satisfaction. Furthermore, the simple appearance of being open and available goes a long way in making a potential customer feel comfortable opening an account or spending money on your website.
In this guide, we’ll cover:
Let’s dive in!