Chatra Conversions in Google Ads

10 minutes to set up

Chatra sends data to analytics automatically, no need for any additional adjustments.

Creating a Conversion in Google Ads

1. Switch to Expert mode to create a conversion. Please note that this action can’t be undone. Click Tools & Settings and choose Switch to Expert Mode:

   

2. Go to the Tools & Settings → Measurement → Conversions page:

   

3. Click the plus button:

   

4. Choose Website:

   

5. Fill the Conversion name field (e.g. “Chat initiated by visitor”). The list of the events is presented below. Enable the Don’t use a value for this conversion action checkbox:

   

6. You can leave the other settings as they are. Click Create and continue:

   

7. Choose Use Google Tag Manager even if you add scripts manually – we need to get an ID and a label here:

   

8. Copy the Conversion ID and Conversion label somewhere and click Next:

   

9. Add the following code to your site, replacing the event name (Chat initiated by visitor or other) as well as the Conversion ID and Conversion label from the previous step:

   <script>
   window.ChatraSetup = {
       onAnalyticEvent: function(eventName) {
           if (eventName === 'EVENT_NAME') { /* replace EVENT_NAME with the name of the event */
               var id = 'CONVERSION_ID'; /* Conversion ID from the step 8 */
               var label = 'CONVERSION_LABEL'; /* Conversion label from the step 8 */
               var img = new Image(1, 1);
               img.src = 'https://www.googleadservices.com/pagead/conversion/'+id+'/?label='+label+'&script=0';
           }
       }
   };
   </script>
   
   <!-- Chatra widget code -->
   

Conversion created! Now you can analyze the effectiveness of your advertising campaigns. You can create conversions with other chat events:

Chat initiated by visitor

A visitor initiated the chat by sending a message

Chat initiated by agent

An agent initiated the chat by writing a message in the existing conversation after a period of inactivity

Chat accepted by agent

An agent replied to a new chat from a visitor

Chat rated

A visitor rated the conversation

Targeted chat shown

A chat window was shown to a visitor (according to the “Targeted chats & triggers” settings)

Targeted chat accepted by visitor

A visitor replied to the chat initiated by a trigger

Targeted chat rejected by visitor

A visitor closed the chat initiated by a trigger

Pre-chat form shown

Contact form was shown to a visitor

Pre-chat form submitted

Contact form was submitted by a visitor

Bot scenario shown

Chat bot scenario was shown to a visitor

Bot scenario started by visitor

A visitor started a chat bot scenario

Bot reply option clicked

A visitor clicked on a reply option in a chat bot scenario

Adding of multiple Conversions

If you want to analyze multiple Google Ads Conversions in Chatra, repeat steps 2–8. Then insert the corresponding values for each eventName:

<script>
window.ChatraSetup = {
    onAnalyticEvent: function(eventName) {
        /* Event #1 */
        if (eventName === 'EVENT_NAME_#1') { /* replace EVENT_NAME with the name of the event */
            var id = 'CONVERSION_ID_#1'; /* Conversion ID from the step 8 */
            var label = 'CONVERSION_LABEL_#1'; /* Conversion label from the step 8 */
            var img = new Image(1, 1);
            img.src = 'https://www.googleadservices.com/pagead/conversion/'+id+'/?label='+label+'&script=0';
        }
        /* Event #2 */
        if (eventName === 'EVENT_NAME_#2') { /* do the same for the second event */
            var id = 'CONVERSION_ID_#2';
            var label = 'CONVERSION_LABEL_#2';
            var img = new Image(1, 1);
            img.src = 'https://www.googleadservices.com/pagead/conversion/'+id+'/?label='+label+'&script=0';
        }
        /* Event #3 */
        /* You can add more events if necessary by copying this block */
        if (eventName === 'EVENT_NAME_#3') {
            var id = 'CONVERSION_ID_#3';
            var label = 'CONVERSION_LABEL_#3';
            var img = new Image(1, 1);
            img.src = 'https://www.googleadservices.com/pagead/conversion/'+id+'/?label='+label+'&script=0';
        }
    }
};
</script>

<!-- Chatra widget code -->