Metrics are supremely valuable to any business: they let you know what your customers are feeling, they help you get an understanding of what needs to shift and change for your company to grow, and they even give you insights into the feelings of your employees. Having a steady set of metrics that you keep track of can help you to foresee issues coming in the future, and address problems before they occur. They can also help you to boost your customer’s happiness and satisfaction.

While this is by no means an exhaustive guide of all of the possible metrics available or their combinations, we hope that this core set can help get you started on the right path towards metrics nirvana.